Online Accommodation Booking With The University of Aberdeen! We have had a busy month at the agency. We have launched a new online student booking system for the University of Aberdeen. This leading edge product takes all of the booking process online.

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Before we start we should define PageRank. What specifically do we mean when we use this term. PageRank is a value that Google assigns to a web page based on the importance of the page on the internet that is determined by the number of incoming links to that web page and few other factors.

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Through the month of November we have been working on the website for First Monster 2010 – a 120km team duathlon, held annually on the banks of Loch Ness. If you’re feeling adventurous, initial registration is open at First Monster and we will be rolling out the full site in mid December – check back then for more information about the event! 

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It happens every couple of years or so. Google will undergo a huge algorithm change that seriously affects some rankings.

Sometimes those algorithm changes affect the SEO strategies of a large number of websites. Sometimes they affect a wide variety of different types of websites. And sometimes they only affect a few websites of a certain type. But you can bet that Google will drastically change its algorithms again at some point in the future. When it does, will that change affect your site in a negative way?

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The first key step in selling products and services online is to research the market.  Then you can turn to the development of your SEO strategy.

SEO relies on a searcher inputting the right keyword or phrase before finding the page you have to offer. It’s pull marketing, not push marketing.

Pull marketing is a term that has come into being in the last few years and simply means that the marketer ‘pulls’ his audience to him by sticking something out there – let’s say a carrot – and leading the audience back to him.

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How competitive is SEO?

Go to Google and type in a word, any word, lets take ‘golf’ as an example. Then look up in the right corner of your screen just above the sponsored links. You’ll see a line that reads ‘Results 1 – 10 of about 306,000,000 for golf’. What does the big number mean? That’s how many web pages use the word that you entered into the Google search box.

It’s a big number, isn’t it? That’s because there are a lot of people talking about ‘golf’. But are all of them competitors? Probably not.

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The list of the most important search engine optimisation factors is very large and continues to grow larger by the day. Maybe it will not be growing too much larger. Sometimes we hear about a new factor, but SEO hasn’t changed too drastically in the last ten years. Still, itdoesn’t stay the same every day either.

So what is the most important search engine optimisation factor?

Based on our experience and current industry data and trends, here is a brief overview of the important factors:

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Back in March, Facebook won an injuction against three spammers who sent unwanted messages and made abusive wall posts on the site. The temporary restraining order placed criminal consequences on their continuing actions, but the legal battle didn’t end there.

This week Facebook reported they’ve been awarded $711 million in damages by a San Jose, CA court against Sanford Wallace, the notorious ‘Sam King’ that MySpace also successfully went after last year to the tune of a $234 million judgment.

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A recent study conducted by ComScore, Inc found that 29.4 million people accessed at least one social networking site in the U.K. in May, averaging 4.6 hours per visitor during the month, with facebook ranking as the most visited social networking site.

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