Even when going on holiday you can't escape modern technology! Here I was getting away from it all by going on a sailing trip with my two good friends Giles and Roger up the west coast of Scotland and I get someone telling me about this great website and mobile site. I suppose making a living in the digital world attracts people to you with everything technology. From "my printers not working, can you fix it" to "can you change the language back from Spanish to English on my mobile", you always get approached. However this time it was quite interesting.

Twitter, it’s full of people talking about what they had for lunch, right? Think again, used correctly Twitter can be a powerful communications tool as the events of the last few weeks have demonstrated. First Twitter reported the attack which led to the death of Osama Bin Laden and then identified the celebrities involved in the scandal surrounding the super injunctions.

The 2012 Formula 1 season starts in Melbourne, Australia tomorrow… or in the next few hours depending what continent you’re on.

SME article written by Mark Williamson from the Herald.