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Spider Online’s client Golden Charter has been short-listed by the judges for the Marketing Society Awards for Excellence 2011. The redesign of www.goldencharter.co.uk is a finalist in the E-commerce category for the awards held on Monday 6th June at the London Hilton on Park Lane.

Just because you have a website, doesn’t mean you have a mobile website. Mobile web can be very different to the original web as they differ in certain functionality. This leads to the question; do you need a mobile website? The short answer to this is probably yes, with the way the mobile market is growing, every company should have a mobile website.

Even when going on holiday you can't escape modern technology! Here I was getting away from it all by going on a sailing trip with my two good friends Giles and Roger up the west coast of Scotland and I get someone telling me about this great website and mobile site. I suppose making a living in the digital world attracts people to you with everything technology. From "my printers not working, can you fix it" to "can you change the language back from Spanish to English on my mobile", you always get approached. However this time it was quite interesting.

This seems to be something of a chicken and egg scenario. There are plenty of articles out there debating which of the two should come first and there are good arguments for both, but the sensible conclusion that most arrive at is that it's essential to try to create the perfect balance between the design of a site and its usability.

This balance depends on a number of variables itself such as client requirements, target audience and content to name but a few, however there are certain fundamental principles that we can apply across the

1. Titles
The titles of your website pages are incredibly important in defining your site and content therein. Titles are the first thing search engines pick up and are used to list and detail your website pages within search engine results.

Page titles should be as clear as possible and detail what each page contains. For example, your homepage should detail your company name and services / products as well as the typical homepage attribute ‘home’; just having ‘home’ as your title is incredibly vague and does nothing to