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Online Accommodation Booking With The University of Aberdeen! We have had a busy month at the agency. We have launched a new online student booking system for the University of Aberdeen. This leading edge product takes all of the booking process online.

Before we start we should define PageRank. What specifically do we mean when we use this term. PageRank is a value that Google assigns to a web page based on the importance of the page on the internet that is determined by the number of incoming links to that web page and few other factors.

Through the month of November we have been working on the website for First Monster 2010 – a 120km team duathlon, held annually on the banks of Loch Ness. If you’re feeling adventurous, initial registration is open at First Monster and we will be rolling out the full site in mid December – check back then for more information about the event! 

The first key step in selling products and services online is to research the market.  Then you can turn to the development of your SEO strategy.

SEO relies on a searcher inputting the right keyword or phrase before finding the page you have to offer. It’s pull marketing, not push marketing.

Pull marketing is a term that has come into being in the last few years and simply means that the marketer ‘pulls’ his audience to him by sticking something out there – let’s say a carrot – and leading the audience back to him.