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The list of the most important search engine optimisation factors is very large and continues to grow larger by the day. Maybe it will not be growing too much larger. Sometimes we hear about a new factor, but SEO hasn’t changed too drastically in the last ten years. Still, itdoesn’t stay the same every day either.

Based on our experience and current industry data and trends, here is a brief overview of the important factors:

How competitive is SEO?

Go to Google and type in a word, any word, lets take ‘golf’ as an example. Then look up in the right corner of your screen just above the sponsored links. You’ll see a line that reads ‘Results 1 – 10 of about 306,000,000 for golf’. What does the big number mean? That’s how many web pages use the word that you entered into the Google search box.

It’s a big number, isn’t it? That’s because there are a lot of people talking about ‘golf’. But are all of them competitors? Probably not.

Back in March, Facebook won an injuction against three spammers who sent unwanted messages and made abusive wall posts on the site. The temporary restraining order placed criminal consequences on their continuing actions, but the legal battle didn’t end there.

This week Facebook reported they’ve been awarded $711 million in damages by a San Jose, CA court against Sanford Wallace, the notorious ‘Sam King’ that MySpace also successfully went after last year to the tune of a $234 million judgment.